PGA TOUR & DP World Tour strengthen alliance

From PGA TOUR News:

The DP World Tour and the PGA TOUR have moved to significantly strengthen not only their existing alliance but also help develop players to compete at the pinnacle of men’s professional golf, by unveiling a ground-breaking new 13-year operational joint venture partnership.

The partnership, through to 2035, builds on the success of the existing Strategic Alliance between the two Tours that was unveiled in November 2020 and which has already seen tangible benefits for members of both Tours, not least the co-sanctioning of the Genesis Scottish Open on the DP World Tour, alongside access for both memberships into the Barbasol Championship and the Barracuda Championship on the PGA TOUR.

Collaboration has already borne fruit for the DP World Tour with the introduction of new tournament title sponsors such as Genesis and Horizon and new Tour partners such as Fortinet and Velocity Global.

In addition, working together to drive prize funds and commercial revenue will not only benefit the entire range of both memberships immediately, but also develop immense strategic opportunities for all members of both Tours for the future. Read more

From Golf Australia, by PAA:

The PGA Tour and DP World Tour have announced a new 13-year operational joint venture partnership which creates new player pathways and increased prize funds in the next phase of their fightback against LIV Golf.

Coinciding with the opening press conferences at LIV's first United States event in Portland this week, the two circuits announced a strengthening of their alliance which was first launched in November 2020. Read more

From BBC Sport, by Iain Carter:

The DP World Tour and PGA Tours have strengthened their alliance to try to fight off an "existential threat" posed by Saudi-funded LIV Golf, who stage their second tournament this week.

The move brings the two circuits closer together until at least 2035. It comes as three-time major champion Padraig Harrington expressed fears for the future of the European Tour, now rebranded as the DP World Tour. Read more

From CBS News:

The battle between the PGA Tour and the Saudi-backed LIV Golf series heated up after the U.S.-based league announced a major partnership with Europe's DP World Tour. PGA Tour Commissioner Jay Monahan spoke with "CBS Evening News" anchor and managing editor Norah O'Donnell about the upcoming changes, and competing with the Saudi league.

"You said, 'We can't compete with a foreign monarchy that's going to spend billions of dollars,' in your words, 'to buy the game of golf.' Is that what you think they're trying to do, buy the game of golf?" O'Donnell asked.

"I do," Monahan answered. "I meant everything I said." Read more

From Bunkered, by Michael McEwan:

In the week that LIV Golf prepares to stage its second event, the DP World Tour and PGA Tour have "strengthened and expanded" their strategic alliance.

The two organisations have unveiled a new 13-year operational joint venture partnership, effective through to 2035, which builds upon the existing "strategic alliance between the two tours which was originally unveiled in 2020.

Under the terms of the new agreement, the PGA Tour will increase its existing stake in European Tour Productions from 15% to 40%. Read more

From Yahoo!Sports/ USA Today, by Adam Schupak:

The PGA Tour and DP World Tour expanded and strengthened their strategic alliance into an operational joint venture partnership.

“The more our teams have worked together the more one thing became clear: We are better working together than separately,” PGA Tour Commissioner Jay Monahan said. Read more, "5 Things we learned from the Monahan - Pelley press conference"